THE SCRIPT - DOCUMENTARY

No one can avoid conforming. Everything we do, every choice we make is dictated by the amalgamation of force-fed information. It is easier to obey than be alienated and face consequences.
Being aware of false consciousness often gives you more free will. This is because it allows you to question the motives of the power.
Advertising is the propaganda for commodification. Our community has become numb to the highly mediated society.
The things you own end up owning you.
advertising has us charing cars and clothes, working jobs we hate so much so we can buy shit we don't need.
you are not special. you're not a beautiful and unique snowflake. you're the same decaying organic matter as everything else.
technology itself is a tool, it should only benefit our lives. However, through constant over exposure, our community is now dependant and it has the power.
Mainstream media permits fast fashion, beauty trends and the high standard body ideals to inflate our expectations.
Farnham claims to have preserved it's history but has sold itself to capitalism. Generic branding is everywhere - the shops, the restaurants, the cars.
the community is stuck in a routine because all of the decisions that affect them, have ultimately been made by the power. Farnham therefore falls into the homogenous western community that only the conscious can see.